VW Hands On
Online campaign where the one who holds his mousecursor over the car for the longest time, wins it!This campaign was buildt on the old marketing trick where the one who holds his hand on an object for the longset time, wins it. Only this time it all went down online with a virtual hand. The campaign has won several domestic prizes and the international silver lion in Cannes and lately bronze at Eurobest. I came up with the idea together with the people at Apt and I did the design of the site itself.
